One of the first things I was taught in my first Public Relations class ever, was the importance of knowing your audience. Knowing who it is you are trying to reach and the best means of doing so. Having compelling content is only the tip of the iceberg, this incredible content has to reach theContinue reading “Press Releases, But Make it Digital”
Monthly Archives: March 2020
Let Me Tell You a (Snapchat/Instagram) Story
Two of the most popular social media platforms, Instagram and Snapchat, have over one billion registered users combined and both offer very similar features. So naturally it can be quite tricky for journalists and public relations professionals to figure out which platform will better reach their intended audience. While Snapchat coined the infamous story feature,Continue reading “Let Me Tell You a (Snapchat/Instagram) Story”
If Fake News Could Kill
Fake news became a coined term as our current President entered the Oval Office, and has become a part of American’s day-to-day lingo. Resonation is a huge reason that misinformation that is what we classify as fake news, spreads so quickly. Most people look at the total number of shares and comments and reactionsContinue reading “If Fake News Could Kill”
From Nicole's Perspective 