Twitter Action…it’s FAN-tastic! With over 126 million users daily, Twitter has turned into a powerhouse for news reporters and the media, but for some it’s not worth the hassle it seemingly brings its audience.
As Forbes says, most of Twitter is hype. Because the social media platform has gained so many users so rapidly, it’s become a powerful tool in reporting. It allows for PR practicers, entrepreneurs and so many more to get their information out fast and vastly. The three primary reasons Forbes thinks individuals should be utilizing Twitter are for announcements, research and networking.
All of which are important for companies and businesses to grow and thrive, but I believe could be done without the use of Twitter. Other social media platforms like Facebook, Youtube, TikTok and Instagram reach vastly bigger audiences and can be used for the same purposes as Twitter- getting the message out to a desired audience.
As it has taken society some getting used to the idea of an embedded Twitter and live tweeting during big political events, so switching to using these other platforms would be an adjustment for media outlets, but could be beneficial for the public.
One big issue news reporters and media outlets have found using Twitter as a key tool to communicate to their audiences is that Twitter can distort the way is reported. Twitter doesn’t give you the entire story like traditional outlets can.
I am one of very few millennials who doesn’t have a personal profile on Twitter, but the political climate today may just convince me to finally hop on the bandwagon.
Despite my personal dislike for Twitter there are several positives to using Twitter as a journalism and PR tool. The most important being its ability to broaden the range of news sourcing beyond traditional methods.
Avid Twitter users have accomplished something no people have been able to do before- combine traditional methods and social media to get the widest variety of information possible.
From Nicole's Perspective 