Will You Engage With Me?

While millennials tend to obsess over their follower count, follower-to-like ratio, or even their followers versus following count, companies that use social media as a marketing medium are in transition to focusing their efforts toward post engagement.  

Because of the new ways social media content is organized on users feeds, follower engagement with posts has increasingly become more important.  Both Instagram and Facebook now organize their users content by what they want to see, such as family and friends posts, first and below that comes other content from accounts they may follow.  

So the probability that consumers are even seeing companies advertisements in their social media feed has become slimmer and slimmer.  But if a company is able to figure out ways for their followers to find their posts among the hundreds of others they see in a day and click on that one post to read further, it increases the likelihood other people, like that user, will see their content.  

Not only this but the notion of sharing the content that they see helps companies extended their reach even further.  Think about how many recipes or news stories your mom, dad, or even grandparents share on Facebook.  I know I don’t tend to scroll right past those things when I see my relatives names pop up on my timeline.  So I stop and read and click and browse around to see what this  easy recipe for chicken enchilada casserole is all about.  

This is what follower engagement is all about, asking the question, “Would my network want to share this with heir friends and family?”  

The more your followers engage with your content, the more likely you are to be able to tell if what you have to say is resonating with them.  This means learning how far into your content they got, how likely they are to be back, why they clicked on your content in the first place.  And yes, companies can figure all of this out from you simply reading up on their latest hair mask they want to sell you from Coco and Eve.  

The more you engage the more you help companies get their products out on the market for more people like you to see, and for much cheaper than what you’ll end up paying for your Fabletic leggings.